职位描述
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Job Responsibilities:
Brand Marketing Plan
1、Support annual Comfort IBP planning to translate brand vision into communication and activation plan
2、Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake
3、Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking
EC Business development
1、Lead Brand EC monthly building block planning and tracking
2、Lead monthly brand business review
Brand Marketing Plan
1、Support annual Comfort IBP planning to translate brand vision into communication and activation plan
2、Develop annual marketing calendar on EC (incl. ALI/JD/PDD etc.), leverage brand marketing resource to create mega campaigns and drive offtake
3、Develop Comfort always-on brand social seeding strategy (incl. Douyin/Redbook etc.), drive seeding effectiveness from planning, execution to post-tracking
EC Business development
1、Lead Brand EC monthly building block planning and tracking
2、Lead monthly brand business review
工作地点
地址:上海长宁区福泉北路33号
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职位发布者
HR
联合利华服务(合肥)有限公司上海分公司
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快速消费品
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200-499人
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私营·民营企业
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长宁区福泉北路33号1幢2楼